Krishaa Verma has built three careers at once — as a fashion designer, a content creator, and now an actress. Based in Kolkata, she launched her label, Devikaa Creations, back in 2010, long before the 2020 lockdown pushed her in front of the camera to keep her brand alive online. That shift led somewhere unexpected: her acting debut in the music video Mausam Hai Suhana, followed by her first film role in Revenge. In this interview, Krishaa Verma talks about balancing fashion, content, and acting, the personal setback that shaped her “soft inside, savage outside” outlook, and what she wants to create next.
Let’s start from the beginning — how did your journey into fashion, content creation, and acting begin, and was it planned or did it happen almost by accident?
My journey as a fashion designer started in 2010, and it was absolutely a planned process for me, from establishing a team of karigars to establishing my label and boutique. Content creation happened in 2020 as the pandemic hit and lockdown happened, so the need to sell online made me a content creator for my brand initially. But as lockdown continued, I took a break from my boutique due to various factors. So during that phase, I was offered my first project as an actress, where I did my debut with a music video, Mausam Hai Suhana, for Zee Music Company, followed by a short film, Kalinga’s Sun, streaming on Hungama Play. My third project was a short film, Revenge, based on men’s mental health, which was released in London. After that I was offered two more films which are yet to be released. So that’s how I became an actress by chance, not by choice.
You’re based in Kolkata — what role has your hometown played in shaping this journey?
I was born and brought up in Kolkata, where I did my school from La Martiniere for Girls. I also did my graduation from Bhawanipore Education Society. Side by side, I was also studying fashion designing and multimedia. My school, La Martiniere, has played a major role in shaping my career and the person I am today. Kolkata helped me become what I dreamt of as a child. So yes, Kolkata will always hold a special place in my heart forever.
You describe yourself as “soft inside, savage outside.” Where did that phrase come from, and how does it define you?
I describe myself as soft inside, savage outside because a sudden event that occurred in my life made me realize that straight trees are cut first. My husband left me suddenly in 2022 and asked for divorce when I was going through a financial crisis due to the sudden closure of my boutique, leaving me with no option than being strong and savage because the legal battle started thereon. I had no one except God by my side. So being savage outside was the only way to survive alone… keeping the softness and kindness in my heart.
Tell us about your work as a fashion designer — how did you first get into designing?
I started with my own label, Devikaa Creations, which was completely based on customized outfits for men, women, and kids according to their need, occasion, etc. Later I started to design and manufacture for Linens Club Kolkata (Aditya Birla Group).
How would you describe your personal design aesthetic or the kind of pieces you love creating?
My personal designs are aesthetic, which I love creating only to make my clients look stunning and confident. For me, making my client look and feel good in the outfits designed by me is my priority and happiness.
Does being in front of the camera as a model and influencer change the way you approach designing for others?
Facing the camera as a model and influencer has made me more confident and creative with my approach to designing for others. It has also helped me connect more with people who believed in me to design for them.
Any dream collection or project you’d love to create as a designer?
Yes, I would love to design outfits for myself in a film for my dream character role. I also wish to showcase my designs on Lakme Fashion Week.
Your content spans fashion, glam, and “real life” moments — how do you balance all three?
My content is based on fashion, glam, and real life, and balancing all three is challenging at times. But my dream and passion for fashion, content creation, and real life experience does not let me give up. I also want to mention my followers on Instagram — I love them and thank them from the bottom of my heart for showing so much love to my page. They are the motivation behind balancing all three of them.
Which kind of content do you enjoy creating the most — polished glam shoots, or raw, unfiltered moments?
I enjoy both fashion glam shoots and raw, unfiltered moments too, because I believe that life is a journey of highs and lows, so it’s important to get a reality check in between to understand that all that glitters is not gold.
Building a following of this size comes with its own challenges — what has been the hardest part of that journey?
The hardest part of building my followers has been consistency. Life has not been kind to me since 2020. There are moments when I don’t feel like getting up from my bed, but work and my desire and dream to come back as a fashion designer keeps me motivated. I believe that with constant effort and hard work, you can reach great heights in life.
With so many people watching and forming opinions online, how do you stay true to who you really are?
I believe people will always have their own opinions, but what matters at the end of the day is how satisfied and content you are with what you have been doing, because at the end you are the only one who will stay with yourself when everyone leaves. So keep hustling and doing what you believe in, because it’s impossible to keep everyone happy. At the end, it’s just you, yourself, and your dreams.
Acting and Her Debut Film
“Revenge” is your debut film — walk us through how this project came about, from audition to landing the role.
Revenge happened suddenly when the actor and producer Sandyman came to India (Kolkata) for making this film. I got a call from the director, Mandira Mukherjee, who called me for an audition, and I was offered the role that evening itself.
Was acting always the dream, or did content creation open that door for you, and what was the biggest difference you felt in that transition?
Well, acting was never my dream… but content creation was my dream, as it played a major role in helping me showcase my designs through social media. Although, content creation gave me the confidence to face the camera and act in public places.
Do you remember your first day on set for your debut film — any nervous or memorable moment that stands out?
Yes, of course I remember my first day on set while shooting in Jaipur. I was very nervous as I was asked to dance and act in front of hundreds of people in Hawa Mahal. That was an experience, but the confidence from content creation helped me a lot in focusing on my shot rather than the public.
Tell us about your character in “Revenge” — what did playing this role teach you personally?
I played a negative role of a gold digger who used to lure men into falling in love with her and leave them when things got serious, like future commitments and marriage. This role taught me that you should never lose yourself while loving someone. You should also understand that love is something that sets you free and happy — obsession is not love. It’s important to love yourself first before loving someone else.
Music — “Mausam Hai Suhana”
You’ve also featured in the song “Mausam Hai Suhana” — how did that project come your way?
Mausam Hai Suhana happened when I was walking the ramp for a fashion designer. The director of the film, Shrestha Ganguly, saw me there. She took my number, called me for an audition, and the role was finally offered to me.
How different was shooting for a music video compared to working on a film set?
Shooting for a music video is way easier than shooting for a film, because at the end of the day you have to get into the character of the role you are playing in the film. The shot keeps repeating until the director is convinced with your acting and expressions. The dialogues and expressions play a major role, which is not as relevant in a music video.
Would you want to do more music videos going forward, or was this a one-off experience?
Oh, I love music, so I would love to go ahead with more music videos in the future. I am a classically trained dancer, so I would love to be offered dancing roles in my next videos.
How Krishaa Verma Balances Fashion, Content, and Acting
Fashion designing, content creation, acting, and now music — how do you manage all of this at the same time?
Fashion designing comes very naturally to me, content creation is a part of lifestyle and fashion, and acting gave me a new identity in life, so balancing all three becomes easy when all of them are a part of your dream for being successful in life.
Do you ever feel that being labelled an “influencer” makes people in the fashion, film, or music industries take you less seriously?
Being labeled as an influencer adds to my career as a fashion designer and artist, because people are influenced by you to wear, use your products, and watch the films you are promoting as an influencer on social media today.
Long-term, which of these — designer, content creator, actress, or performer — would you want to prioritize?
In the long term, I would like to prioritize fashion designing, content creation, and then acting — provided my films add value to me and to people’s lives, with meaningful roles to play.
The Personal Side
Away from the camera, what is Krishaa really like — the side that maybe doesn’t come through on social media?
Away from the camera, I love to travel and make meaningful connections in life. I also love to paint and guide people’s future through tarot card reading.
What has your family’s reaction been to this whole journey, from the start until now?
A: My family always supported me to pursue my choice of career and gave me the freedom and support to chase my dreams in life. Special thanks to my parents, who stood by me no matter how difficult the situations were in my life.
What advice would you give to new content creators or designers, especially those from smaller cities, who want to build a career in these fields?
My advice to new designers and content creators would be to be consistent with their work regardless of getting results or not. Consistency is the key to survival in this competitive world. Don’t ever give up. Believe in yourself and your dreams, because the universe loves a stubborn heart.
Where do you see yourself in the next year or two — more content, more films, more music, more design, or all of it?
In the next one year, I see myself designing more outfits and creating more content on social media, while keeping myself open to meaningful roles in films and music videos.
Any upcoming project or collaboration — fashion, film, or music — you’d like to tease for us?
As of now, I don’t have any films to collaborate on, but for fashion, I would love to collaborate whenever I am ready with my collection and content in the future.
Thank you so much.
Follow Krishaa Verma on Instagram at @krishaa_verma_vibes for more on her fashion label, her content, and updates on her upcoming films and music projects.
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